Innovation

Innovation Drives Us
Our commitment is to drive innovation on behalf of our customers. With offerings like GMRS radios for outdoor enthusiasts, LMR for business use, modernized AM/FM CBs for professional and recreational use, to Escort radar technology—everything we do is with your experience in mind. We support these groundbreaking products with ongoing evolving firmware support, US-based customer service, and scalable enterprise solutions for businesses.

How We Innovate

Connection With Community

  • Engage directly with users across all our brands
  • Transform feedback into actionable insights
  • Test prototypes with real enthusiasts and prioritize feedback

Thinking Across Boundaries

  • Capitalize on customer feedback across brands for faster, more comprehensive advancements
  • Focus on solutions and address real-world performance
  • Establish relationships with vendors, enthusiast communities, and customers

A Focus on Human Impact

  • Prioritize solutions that meaningfully improve experiences
  • Consider context, usage, and environment
  • Design for inclusivity and accessibility starting from the drawing board

Innovation in Action

GMRS Radios with programmable software

Transform your TrailBlazer radio setup with our user-friendly and intuitive programming software. Connect to your computer to utilize straightforward customization tools that eliminate confusing radio menus and voice prompts.

Cobra LMR Business Radios

Cobra Electronics expanded into the business radio space with the introduction of our LMR Business Radios. With a wider frequency band and higher power output, licensed radios like Cobra Performa offer increased range, coverage, and enhanced privacy.

Bringing drivers together with Drive Smarter®

Drive Smarter® is the all-in-one platform that connects you to a community of drivers, empowering you with shared alerts and advanced safety and security features, all seamlessly integrated through your Cobra or Escort Radar device.

The power to continuously improve

Radar detection technology is constantly evolving, and want to keep up with the demands of our customers and the pace of the industry. We regularly release updated firmware to optimize the performance of your radar detector, keeping you on up to date against new detection tech. 

Cobra introduces AM/FM CB Radios

Cobra Electronics unveiled its new line of AM/FM CB radios after spearheading a four-year petition with the Federal Communications Commission (FCC) to enable FM mode communication on CBs within the US. Considered the biggest change to the industry since CB radios were expanded from 23 channels to 40 channels in 1977.